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Search Engine Optimization
Do you have a beautiful site, but you don't have visitors?
The solution for this problem is to apply techniques to optimize the page for search engines, knows as search engine optimization SEO.
Mistakes regarding search engine optimization for websites:
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just the presence of the site on the internet is enough to get a high number of visitors
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registering the website in search engines, means automatically that it will be listed in the best positions
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the website creator has the obligation to optimize the website for search engines, without having an agreement in this matter
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if we are found by our company's name, then we will be found, so it's not necessary for us to take care of the search engine optimization process
The objective of the search engine optimization process
The search engine optimization process has the objective to list the web page in a position as good as possible on the search engine results page (SERP), over certain keywords that are important for the site owner. This is obtained for starters by creating a page structure and content in a matter that will help the page to be easily indexed by the search engine.
What is the PageRank?
In the Google search system the web pages are classified by a scale known as PageRank. This scale reflects how important our web page is considered to be in a certain field, in the Google system. An increase of the PageRank can be obtained by creating back links to our website, from other websites with the same theme. The more pages we have that have a reference to us, the higher the PageRank will be and so the search engine will consider our page more important. This happens like in our everyday life, if somebody has a lot of friends / acquaintances, then he is an important person.
Conclusions regarding the websites search engine optimization process
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the search engine optimization process will help you be found by Google, because 90% of the searches made on the internet are made by this search engine
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the optimization process will bring you new clients and will keep the old ones
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the optimization process has a contribution on the sales increase – a well optimized website can become one of the factors that will increase the sales for your business
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the search engine optimization process for a website is visible in about 1-3 months after implementing it, but it's efficiency is guaranteed on the long term
Optimizing your website for search engines will provide the websites success.
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